The story

Ironside & Co.

Six chairs, four barbers, twelve years on Franklin Street. Here's how we got here — and who's behind the chair when you walk in.

My grandfather cut hair in Astoria for forty-one years. His shop had two chairs, a glass jar of Barbicide that never seemed to drain, and a radio that only played AM. When he died in 2011 my father gave me his strop. It hung in a drawer for three years before I figured out what to do with it.

I opened Ironside in the spring of 2014 in a former locksmith shop on Franklin Street. The floors were maple and they sloped. We kept them. We hauled four Belmont chairs out of a shop in Bushwick that was closing — the kind with the porcelain bases and the foot pedals that still work — and we have been adding to them ever since. Six chairs now. Real chairs.

"A man's barbershop should feel like one. No appointments-only velvet rope. No twenty-product upsell. A real chair, a real cut, a coffee or a whiskey while you wait."

We hire barbers who can cut hair before they can sell it. We pay them well. We don't push pomades — we use them, and we keep them at the back. We sharpen our shears every Monday, replace blades every client, and keep the strop my grandfather left me hanging by the front chair, where I work most Saturdays.

If you're new to the shop, walk in. We'll find you a chair, get you a coffee, and figure the rest out from there.

— Marco Aliotti, owner

The chairs

Meet the barbers.

Four barbers. Each one has their own chair, their own clients, and their own way of working. Pick the one whose work you like — they'll remember you.

Marco

Owner · Classic cuts & shaves

Twenty years behind a chair, fifteen of them in Brooklyn. Marco works Saturdays and most Tuesdays. Specialty: scissor work and straight-razor shaves.

@marco.cuts Book with Marco

Damir

Fades & design work

Trained in Sarajevo, found us through a friend in 2018. The cleanest skin fade in the borough, full stop. Patient with kids, ruthless on a lineup.

@damir.fades Book with Damir

Lou

Hot-towel shaves & beard work

Lou apprenticed at a wet-shave shop in Boston before joining us in 2019. If you've never had a real straight-razor shave, sit in his chair. You'll understand.

@lou.straightrazor Book with Lou

Ricky

Color, beards, scissor cuts

Ricky does grey-blending and single-process color so subtly nobody notices — which is the point. Also handles most of the wedding-day bookings.

@ricky.gp Book with Ricky
Hiring

We're always looking for good barbers.

If you've got at least three years of shop experience and you cut hair like you mean it, send us a message and a portfolio.

hello@ironsidebarber.co